Monetization
Station owners need to monetize their stations and I suggest the following methods:
1) Audio Advertising:
Maximizing Advertising Zones (MAZ)
Using audio fingerprinting technology, MAZ detects when a local radio station will play an ad, and automatically swaps it with an ad that is relevant to the listener’s geographical location.
MAZ can also swap ads from areas or regions where CPMs are low and replace them with higher-performing ones.
Enabling us to increase our revenue and audience engagement at the same time.
Pre-Roll
Pre-roll ads may be a viable way for us to monetize.
These advertisements play automatically when a listener enters our stream.
2) Subscription Model:
Subscriptions enable our audience to shape their own listening experiences while providing us with additional income.
Listeners have the choice of continuing with regular advertising or disabling all ads for a full month, in return for a small fee that supports our station.
Comments: 7
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11 Jan, '21
multi023Hi,
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it would be news, to be able to put an audio before listening to the streaming. Well, as I mentioned before, it could be an advertisement or simply to put an introductory jingle to the radio.
Vote for it! -
24 Jul, '21
martchykeMonetization is a very vital part of running an online radio and I want to suggest that we can also make use of already existing audio advertising companies like Triton Digital or Adtonos. These are already existing audio advertising services that Azuracast can easily partner with and create an API to connect to.
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15 Dec, '21
ez-eSupport for VAST 4.2 would be great. Easy way to integrate into existing publisher platforms for ad delivery.
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08 Mar, '23
Jose AbrilThere is any chance to pay any to do this feature launched?
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15 Mar, '23
PeWe79This great idea!. Vote for it!
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09 Aug, '23
Marc KurtzYou can add Monetization now with Targetspot thru shoutcast. https://www.shoutcast.com/ Then when this one is up and running you can add it.
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25 Mar
EmilioPoder agregar publicidad visual en el reproductor